The modern pet market revolves around a key duality: satisfying the furry consumer while appealing to the human holding the purse strings. While palatability testing remains important, understanding owner emotions is crucial for success. Sense Test tackles this challenge with its innovative “3P’s Profiling Pet Products”.
When it comes to pet food, there are two important factors to consider: the pets who will be consuming the products and the pet owners who will be making the purchasing decision.
According to a study by Royal Canin, a leading company in cat and dog nutrition, around 68.7 percent of Portuguese pet owners consider their pets to be a fundamental part of their family.
Nowadays, pet owners have a strong emotional bond with their animals, often considering them as friends or even members of the family.
The relationship between humans and pets creates new market opportunities such as pet food, gifts, toys, clothes, and services.
Understanding this market is crucial for developing effective strategies. While palatability studies have been used to understand pets as consumers, there is a growing focus on understanding the factors that influence pet owners’ perceptions and purchasing decisions. Research suggests that consumers may make purchasing decisions based on emotions, highlighting the importance of understanding these unconscious decisions.
It’s important to consider pets’ emotions as well, as they can express themselves through body language and vocalization, which can impact the decisions made by their owners.
Based on these principles, Sense Test is working on developing an innovative service called “3P’s Profiling Pet Products” which will include palatability and preference testing, measuring animal behavior, evaluating owners’ perceptions, and understanding purchase drivers in order to provide a comprehensive understanding of the pet food market.
