{"id":2970,"date":"2023-07-26T09:13:00","date_gmt":"2023-07-26T09:13:00","guid":{"rendered":"http:\/\/jellywp.com\/theme\/entron\/demo5\/?p=2970"},"modified":"2023-11-16T14:37:39","modified_gmt":"2023-11-16T14:37:39","slug":"ice-creams-and-sensory-claims","status":"publish","type":"post","link":"https:\/\/blog.sensetest.pt\/index.php\/2023\/07\/26\/ice-creams-and-sensory-claims\/","title":{"rendered":"Ice Creams and Sensory Claims: Where do We Stand?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2970\" class=\"elementor elementor-2970\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6100e1d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6100e1d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bcd71a\" data-id=\"8bcd71a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2db8132b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2db8132b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:heading {\"style\":{\"typography\":{\"fontStyle\":\"normal\",\"fontWeight\":\"300\"}},\"fontSize\":\"large\"} --><\/p>\n<h2 class=\"wp-block-heading has-large-font-size\" style=\"font-style: normal; font-weight: 300;\">Usually associated with joyful and pleasurable moments, ice creams are bestsellers when it comes to dairy desserts. However, they are often related to unhealthy food and nutritional choices, due to their high fat and sugar content. You may be asking: how can one put a health claim on a product such as ice cream?<\/h2>\n<p><!-- \/wp:separator --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul><!-- wp:list-item {\"fontSize\":\"medium\"} --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li class=\"has-medium-font-size\"><a href=\"#claim1\">Claim \u2013 what it is?<\/a><\/li>\n<li class=\"has-medium-font-size\"><a href=\"#healhtclaim\">Health claims vs Nutritional claims<\/a><\/li>\n<li class=\"has-medium-font-size\"><a href=\"#mainbenefits\">7 main benefits of sensory claims<\/a><\/li>\n<li class=\"has-medium-font-size\"><a href=\"#sensoryclaim\">Sensory claims \u2013 the new allied on product differentiation<\/a><\/li>\n<li class=\"has-medium-font-size\"><a href=\"#acasestudy\">A case study with healthier ice creams<\/a><\/li>\n<li class=\"has-medium-font-size\"><a href=\"#icecare\">\u201cICECARE \u2013 Cardio-Healthy Functional Ice Creams&#8221;<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div><span style=\"font-size: 20px;\">\u00a0<\/span><\/div>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:separator --><\/p>\n<p><!-- \/wp:separator --><\/p>\n<p><!-- wp:heading {\"style\":{\"typography\":{\"fontSize\":\"28px\"}}} --><\/p>\n<h2 id=\"claim1\" class=\"wp-block-heading\" style=\"font-size: 28px;\">Claim \u2013 what it is?<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>First, there are various types of claims, with different specifications involved in each one. We can have health, nutritional, or even sensory claims. A claim is a statement made about a product or service, often highlighting its benefits or unique features.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:quote --><\/p>\n<blockquote class=\"wp-block-quote\">\n<p><!-- wp:paragraph --><\/p>\n<p>Claims are designed to provide useful information to the consumer concerning the properties of the products.<\/p>\n<\/blockquote>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>However, it is essential to ensure supporting evidence that guarantees the validity and reliability of the information provided. When well supported, claims are a powerful ally for brands \/ manufactures to gain competitive advantage over competitors.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"style\":{\"typography\":{\"fontSize\":\"28px\"}}} --><\/p>\n<h2 id=\"healthclaim\" class=\"wp-block-heading\" style=\"font-size: 28px;\">Health claims vs Nutritional claims<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Nutritional claims are only associated with the amount of a nutrient present, such as fibre or protein. Whereas health claims are related to the potential impact that a certain food or ingredient has on human health and have a higher level of regulations to be approved.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Nevertheless, the European Union is very rigid with the approval of such statements on the products\u2019 labels, to ensure the protection of the consumers\u2019 rights and freedom of choice.<\/p>\n<h2 id=\"mainbenefits\" class=\"wp-block-heading\" style=\"font-size: 28px;\">7 main benefits of sensory claims<\/h2>\n<p>Sensory claims offer a wide number of advantages for companies seeking to market their products effectively and engage with their target audience on a deeper level. These claims appeal directly to the senses, tapping into the sensory experiences of consumers to highlight product attributes.<\/p>\n<p>Here are some key advantages of incorporating sensory claims into marketing strategies.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12994 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.sensetest.pt\/wp-content\/uploads\/2023\/08\/sensetest-esquema-pets-v2.png\" alt=\"\" width=\"1024\" height=\"800\" data-sizes=\"auto\" data-srcset=\"https:\/\/blog.sensetest.pt\/wp-content\/uploads\/2023\/08\/sensetest-esquema-pets-v2.png 1024w, https:\/\/blog.sensetest.pt\/wp-content\/uploads\/2023\/08\/sensetest-esquema-pets-v2-300x234.png 300w, https:\/\/blog.sensetest.pt\/wp-content\/uploads\/2023\/08\/sensetest-esquema-pets-v2-768x600.png 768w, https:\/\/blog.sensetest.pt\/wp-content\/uploads\/2023\/08\/sensetest-esquema-pets-v2-600x469.png 600w, https:\/\/blog.sensetest.pt\/wp-content\/uploads\/2023\/08\/sensetest-esquema-pets-v2-20x16.png 20w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><b>Emotional connection<\/b>: Sensory claims evoke emotions, creating a more profound connection between consumers and products. By appealing to their senses, such as taste, smell, touch, sight, or sound, brands can trigger positive emotional responses, leading to stronger brand loyalty.<\/p>\n<p><strong>Enhanced product perception<\/strong>: Utilizing sensory claims allows companies to highlight specific qualities and benefits of their products. Whether it&#8217;s the rich aroma of a coffee, the smooth texture of a lotion, or the vibrant colors of a clothing line, sensory claims accentuate unique selling points and create a lasting impression on consumers.<\/p>\n<p><strong>Improved product differentiation<\/strong>: In a competitive market, it can be challenging for brands to stand out. Sensory claims provide a distinctive edge, setting products apart from competitors by emphasizing sensory experiences that competitors might not focus on.<\/p>\n<p><strong>Increased memorability<\/strong>: Sensory experiences are better retained in memory than abstract information or simple facts. When consumers encounter sensory claims, they are more likely to remember the product and recall their positive experiences, reinforcing brand recognition.<\/p>\n<p><strong>Accurate communication<\/strong>: Sensory claims offer a tangible and straightforward way to communicate product attributes. They provide a more accurate representation of what consumers can expect, reducing the risk of misunderstanding or misinterpretation.<\/p>\n<p><strong>Increased purchase intent<\/strong>: When consumers can envision themselves enjoying a product through sensory claims, they become more inclined to make a purchase. The ability to evoke desire through sensory appeals can boost sales and conversion rates.<\/p>\n<p><strong>Builds trust and credibility<\/strong>: Sensory claims that accurately represent a product&#8217;s qualities help build trust with consumers. When customers feel that a brand is honest about its offerings, they are more likely to become loyal advocates for the brand.<\/p>\n<p>Incorporating sensory claims into marketing strategies can lead to a more emotionally resonant and memorable consumer experience. By tapping into the power of the senses, companies can effectively differentiate their products, increase brand loyalty, and drive positive business outcomes.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3,\"style\":{\"typography\":{\"fontSize\":\"28px\"}}} --><\/p>\n<h3 id=\"sensoryclaim\" class=\"wp-block-heading\" style=\"font-size: 28px;\">Sensory claims \u2013 the new allied on product differentiation<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The eating process is an emotional and positive-related experience, while it is very important to develop healthier or more nutritious options for our conventional food products, the food industry has always to keep in mind the sensory appeal of the products.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Sensory claims are based on consumer data obtained from their direct interaction with the product. Claims supported by different scientific and sensory tests have a lower risk of objection, yet the tests must be performed consistently using a valid scientific method.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The use of sensory claims allows to differentiate the product from the rest of the market, improving brand recognition by consumers.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:quote --><\/p>\n<blockquote class=\"wp-block-quote\">\n<p><!-- wp:paragraph --><\/p>\n<p>Claims can be used to increase consumer confidence in the product by enhancing brand equity.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<\/blockquote>\n<p><!-- \/wp:quote --><\/p>\n<p><!-- wp:heading {\"level\":3,\"style\":{\"typography\":{\"fontSize\":\"28px\"}}} --><\/p>\n<h3 id=\"acasestudy\" class=\"wp-block-heading\" style=\"font-size: 28px;\">A case study with healthier ice creams<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Ice creams are considered \u201ccomfort foods\u201d by the majority of the public since they normally evoke positive emotions in the consumer experience.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":12769,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" class=\"wp-image-12769 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.sensetest.pt\/wp-content\/uploads\/2023\/07\/ice-creams-sensory-claims.jpg\" alt=\"icecreams-sensory-claims\" data-sizes=\"auto\" data-srcset=\"https:\/\/blog.sensetest.pt\/wp-content\/uploads\/2023\/07\/ice-creams-sensory-claims.jpg 1024w, https:\/\/blog.sensetest.pt\/wp-content\/uploads\/2023\/07\/ice-creams-sensory-claims-300x200.jpg 300w, https:\/\/blog.sensetest.pt\/wp-content\/uploads\/2023\/07\/ice-creams-sensory-claims-768x512.jpg 768w, https:\/\/blog.sensetest.pt\/wp-content\/uploads\/2023\/07\/ice-creams-sensory-claims-600x400.jpg 600w, https:\/\/blog.sensetest.pt\/wp-content\/uploads\/2023\/07\/ice-creams-sensory-claims-20x13.jpg 20w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Despite being normally associated with unhealthy nutritional facts<strong>, can become a healthier product, when the correct modifications are performed. <\/strong>For example, if a fat or sugar reduction is done, this product could be applicable for a nutritional claim, since there is a reduction in a potentially harmful food component.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Another way to do this is to incorporate ingredients into the ice cream\u2019s traditional formulations. <\/strong>Additionally, one can substitute components from the original recipe, such as using different types of fat. For instance, if ice cream is formulated, in the right amounts, with vegetable oils or fat, this can result in a positive effect on human health, namely the reduction of cholesterol blood levels.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Food technology is very important in this process since it gives industry players the knowledge to modify their products and develop innovative and healthier options. The use of much-reduced sizes (nanotechnology) is one of the most useful techniques to formulate these kinds of foods. It can provide a quick, cost-worthy, and reliable way to deliver important benefits to the average consumer.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":5} --><\/p>\n<p id=\"icecare\" class=\"wp-block-heading\"><strong>At Sense Test, under the scope of the project \u201cICECARE \u2013 Cardio-Healthy Functional Ice Creams\u201d, dynamic methods were used to validate the impact of the incorporation of healthier and\/or nutritious ingredients on ice creams\u2019 sensory profile. Additionally, it was possible to validate the use of sensory claims as \u201ccreamier\u201d or \u201cequally appreciated\u201d, using, respectively, trained and consumer panels on the evaluation.<\/strong><\/p>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>For more information on this or other projects, contact us <a href=\"mailto:info@sensetest.pt\">through e-mail<\/a> or<a href=\"https:\/\/www.sensetest.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/www.sensetest.pt\/\"> through our website<\/a>. Take sensory to the next level with Sense Test!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12802 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/blog.sensetest.pt\/wp-content\/uploads\/2023\/07\/logo-icecare-200-150x150.png\" alt=\"\" width=\"100\" height=\"98\" data-sizes=\"auto\" data-srcset=\"https:\/\/blog.sensetest.pt\/wp-content\/uploads\/2023\/07\/logo-icecare-200-20x20.png 20w, https:\/\/blog.sensetest.pt\/wp-content\/uploads\/2023\/07\/logo-icecare-200.png 200w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ice creams and sensory claims play a vital role in the competitive dessert market, with health and nutritional claims contributing to consumer appeal, while sensory claims aid in product differentiation and brand recognition. <\/p>\n","protected":false},"author":1,"featured_media":12760,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4],"tags":[42],"class_list":["post-2970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-sensory-innovation","tag-sensorytrend"],"_links":{"self":[{"href":"https:\/\/blog.sensetest.pt\/index.php\/wp-json\/wp\/v2\/posts\/2970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.sensetest.pt\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.sensetest.pt\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.sensetest.pt\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.sensetest.pt\/index.php\/wp-json\/wp\/v2\/comments?post=2970"}],"version-history":[{"count":103,"href":"https:\/\/blog.sensetest.pt\/index.php\/wp-json\/wp\/v2\/posts\/2970\/revisions"}],"predecessor-version":[{"id":12997,"href":"https:\/\/blog.sensetest.pt\/index.php\/wp-json\/wp\/v2\/posts\/2970\/revisions\/12997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.sensetest.pt\/index.php\/wp-json\/wp\/v2\/media\/12760"}],"wp:attachment":[{"href":"https:\/\/blog.sensetest.pt\/index.php\/wp-json\/wp\/v2\/media?parent=2970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.sensetest.pt\/index.php\/wp-json\/wp\/v2\/categories?post=2970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.sensetest.pt\/index.php\/wp-json\/wp\/v2\/tags?post=2970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}